THC flower is taking the world by storm, as companies have figured out a way to produce and sell it legally. You see, THC in its raw form is THCA, and that’s what’s abundant in weed before the flower is heated, converting THCA into delta 9 THC. And, hemp-derived THCA is fully compliant with the […]
Cannabis slang is full of terms that describe not just the plant itself, but the quality, handling, and honesty behind it. One of the most widely used phrases in legacy cannabis culture is “stepped on.” While it might sound strange at first, the meaning is actually very straightforward: “stepped on” refers to cannabis that has […]
What Responsibility Looks Like When It Isn’t Being Performed The language of responsibility has become one of the most common registers in consumer brand communication. Brands across virtually every category describe their sourcing as ethical, their manufacturing as sustainable, their relationship with consumers as transparent, and their commitment to quality as uncompromising — language that […]
